Is WSM a Buy? WSM Stock Analysis & Fair Value (2026)

Our model currently rates WSM as a Buy.

Get the latest investment score, DCF valuation, and buy/sell/hold insights for WSM (WSM).

Last Analyzed: 13/01/2026

Stock Analysis & Score Explanation

WSM (WSM)
$209.10
Fundament Score Analysis
75.19/100
Fair Value Analysis
Current Price
$209.10
Fair Value
$367.19
Undervalued by 75.6%
Buy recommendation based on:
  • Fundament Score Analysis
  • Fair Value Analysis
  • Industry Trend
Confidence Level: /10

Fair Value Analysis

Weighted Fair Value

$367.19

Based on Multiple Valuation Methods (Weighted Average)

Current Price

$209.10

Undervalued by 75.60%

Individual Valuation Methods:

Available
$648.06
Available
$266.77
Available
$186.74
Invalid fair value calculation result
N/A

DCF Model Assumptions:

Growth Rate: 22.02%
Discount Rate: 8.6%
Terminal Growth: 4%
Projection: 5 years

Stock Analysis & Score Explanation

This stock receives a score of 75.19/100 with a Buy recommendation. Financial health scored 45.93/55, competitive position 15.75/25, macro risk assessment 8.34/10, and risk-adjusted returns 5.18/10. The analysis considers current market conditions and fundamental metrics. This score reflects the financial health, growth potential, and overall valuation of the stock, helping investors determine whether it may be overvalued or undervalued. Learn more about the AInvestor Score and how it is calculated. See how we convert scores and fair-value signals into actionable labels in the AInvestor Recommendation glossary entry.

Undervalued by 75.6%. Our detailed stock valuation analysis indicates that undervalued at current market prices by 75.60%. The weighted fair value of $367.19 is calculated using multiple proven valuation methods, including Discounted Cash Flow (DCF), Peter Lynch Fair Value, Trading Multiples P/E, and Earnings Power Value (EPV). This comprehensive stock analysis is designed to guide informed investment decisions.

Industry Context: Consumer Discretionary

Cyclical
📉 Negative

2026 Trend: 📉 Negative Outlook

Negative outlook reflects consumer balance sheet deterioration with rising credit card debt and declining savings, compounded by high interest rates pressuring discretionary spending. AI personalization benefits offset by recession risk and intense competition.

Bubble Watch: Consumer Leverage Peak

Consumer debt-to-income at elevated levels while savings rates compress. Recession or income shock could trigger default wave and demand collapse.

Key 2026 Outlook Points

  • AI shopping assistants transform e-commerce experience and discovery
  • Ultra-luxury and discount retail thriving (barbell effect) while middle market struggles
  • Sustainable fashion gaining scale as younger consumers prioritize ESG
  • Direct-to-consumer models capturing margin from retail consolidation