AINVESTOR

Is AMZN a Buy? Amazon.com Stock Analysis & Fair Value (2026)

Our model currently rates AMZN as a Buy.

Get the latest investment score, DCF valuation, and buy/sell/hold insights for Amazon.com Inc (AMZN).

Last Analyzed: 28/02/2026

Stock Analysis & Score Explanation

Amazon.com Inc (AMZN)
$210.00
Fundament Score Analysis
71.09/100
Fair Value Analysis
Current Price
$210.00
Fair Value
$241.26
Undervalued by 14.9%
Buy recommendation based on:
  • ✓Fundament Score Analysis
  • ✓Fair Value Analysis
  • ✓Industry Context:
Confidence Level: –/10

Fair Value Analysis

Weighted Fair Value

$241.26

Based on Multiple Valuation Methods (Weighted Average)

Current Price

$210.00

Undervalued by 14.89%

Individual Valuation Methods:

Discounted Cash FlowOpen Discounted Cash Flow definition
Available
$272.23
Peter Lynch Fair ValueOpen Peter Lynch Fair Value definition
Available
$200.53
Trading Multiples PEOpen Trading Multiples PE definition
Available
$251.03
Earnings Power ValueOpen Earnings Power Value definition
Insufficient data for this calculation
N/A

DCF Model Assumptions:

Growth Rate: 19.77%
Discount Rate: 8.6%
Terminal Growth: 5%
Projection: 5 years

Stock Analysis & Score Explanation

This stock receives a score of 71.09/100 with a Buy recommendation. Financial health scored 42.76/55, competitive position 17.75/25, macro risk assessment 8.34/10, and risk-adjusted returns 2.24/10. The analysis considers current market conditions and fundamental metrics. This score reflects the financial health, growth potential, and overall valuation of the stock, helping investors determine whether it may be overvalued or undervalued. Learn more about the AInvestor Score and how it is calculated. See how we convert scores and fair-value signals into actionable labels in the AInvestor Recommendation glossary entry.

Undervalued by 14.89%. Our detailed stock valuation analysis indicates that undervalued at current market prices by 14.89%. The weighted fair value of $241.26 is calculated using multiple proven valuation methods, including Discounted Cash Flow (DCF), Peter Lynch Fair Value, Trading Multiples P/E, and Earnings Power Value (EPV). This comprehensive stock analysis is designed to guide informed investment decisions.

Industry Context: Technology

Secular Growth
📈 Positive

2026 Trend: 📈 Positive

Positive outlook driven by structural tailwinds from AI/ML adoption, cloud computing expansion, and global digitization. Despite valuation concerns, the secular growth drivers remain intact with AI infrastructure becoming mission-critical across industries.

Bubble Watch: AI ROI Gap

Massive capital spend on AI infrastructure with delayed or uncertain ROI realization. Peak enthusiasm may lead to overcapacity and margin compression as returns underwhelm expectations.

Key 2026 Outlook Points

  • →On-device AI revolution: edge computing reduces cloud dependency
  • →AI ROI becomes measurable: focus shifts from buildout to monetization
  • →Sovereign AI initiatives boost semiconductor demand
  • →Enterprise AI standardization driving adoption beyond bleeding edge
View full sector analysis & deep insights →