Is SONY a Buy? Sony Stock Analysis & Fair Value (2026)
Our model currently rates SONY as a Hold.
Get the latest investment score, DCF valuation, and buy/sell/hold insights for Sony Group Corp (SONY).
Stock Analysis & Score Explanation
- ✓Fundament Score Analysis
- ✗Fair Value Analysis
- ✓Industry Context:
Fair Value Analysis
Fair value estimate not available
We are unable to provide a fair value analysis for this stock at this time.
Some important financial metrics are missing or unavailable. This may affect the accuracy of our analysis.
Stock Analysis & Score Explanation
This stock receives a score of 60.7/100 with a Hold recommendation. Financial health scored 39.19/55, competitive position 12/25, macro risk assessment 8.24/10, and risk-adjusted returns 1.28/10. The analysis considers current market conditions and fundamental metrics. This score reflects the financial health, growth potential, and overall valuation of the stock, helping investors determine whether it may be overvalued or undervalued. Learn more about the AInvestor Score and how it is calculated. See how we convert scores and fair-value signals into actionable labels in the AInvestor Recommendation glossary entry.
Industry Context: Consumer Staples
2026 Trend: ↔️ Neutral
Defensive positive outlook from demand resilience during recessions, but muted by pricing power normalization and private label competition.
Bubble Watch: Margin Compression
Staples retailers may be defensively overvalued if investors pile in during recession fears while overlooking long-term growth limitations.
Key 2026 Outlook Points
- →Premium and super-premium product lines growing faster than budget
- →DTC channels and e-commerce displacing traditional distribution
- →Sustainable packaging and circular economy becoming norms
- →Health and wellness driving new product development
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