Is KO a Buy? KO Stock Analysis & Fair Value (2026)
Our model currently rates KO as a Sell.
Get the latest investment score, DCF valuation, and buy/sell/hold insights for KO (KO).
Stock Analysis & Score Explanation
- ✓Fundament Score Analysis
- ✓Fair Value Analysis
- ✓Industry Trend
Fair Value Analysis
Weighted Fair Value
$39.94
Based on Multiple Valuation Methods (Weighted Average)
Current Price
$70.87
Individual Valuation Methods:
DCF Model Assumptions:
Stock Analysis & Score Explanation
This stock receives a score of 65.25/100 with a Sell recommendation. Financial health scored 41.94/55, competitive position 12.25/25, macro risk assessment 8.34/10, and risk-adjusted returns 2.72/10. The analysis considers current market conditions and fundamental metrics. This score reflects the financial health, growth potential, and overall valuation of the stock, helping investors determine whether it may be overvalued or undervalued. Learn more about the AInvestor Score and how it is calculated. See how we convert scores and fair-value signals into actionable labels in the AInvestor Recommendation glossary entry.
Overvalued by 43.64%. Our detailed stock valuation analysis indicates that overvalued at current market prices by 43.64%. The weighted fair value of $39.94 is calculated using multiple proven valuation methods, including Discounted Cash Flow (DCF), Peter Lynch Fair Value, Trading Multiples P/E, and Earnings Power Value (EPV). This comprehensive stock analysis is designed to guide informed investment decisions.
Industry Context: Consumer Staples
2026 Trend: ↔️ Neutral Outlook
Neutral outlook reflects resilient demand during slowdowns balanced by margin pressure from commodity inflation and private label competition. Emerging market growth potential offset by mature market saturation and rising compliance costs.
Bubble Watch: Margin Compression
High input costs may outpace ability to raise prices. Consumer push-back on inflation could force brands to absorb margin pressure.
Key 2026 Outlook Points
- →AI-driven supply chain optimization reducing waste and costs
- →Personalized nutrition and wellness premium driving premiumization
- →Sustainability and regenerative agriculture becoming customer requirement
- →Global supply chain resilience investments bolstering long-term margins
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